Crave

Since our first poster our thought process has really come a long.

We began by focusing on the need and want and looking at consumer behavior and the effects of it both socially and environmentally. After looking into video-recordings, journal and books, we found a strong interest in the power of advertising over children. We have now progressed eve further focusing solely on the consumption of food among children.

The major problem in this area seems to be that children are receiving contradicting messages. There  parent and educators are telling them the opposite to what they are hearing and seeing in advertisements everywhere. The poster we have generated illustrates this confusion of messages. It shows the food group that nutritions recommend and also the level of advertising.

The characteristic spirit of a culture, era or community as manifested in its beliefs and aspirations.

“We are living in a world littered with messages. They are besieged by symbols and images that advocate change or favor political causes or plead for Pepsi over Coke?”. Adweek, 2000

So which messages are we choosing to listen to, and what actions are we choosing to take? Marketing and advertising is a multi-billion-dollar industry that has the power to change the world. Although we generally are not aware the media is continually influencing our moral instincts.

“Commercials are carefully crafted to extract every ounce of emotion, (they) suggest you can ‘Reach out and touch someone’ or ‘Just do it!’.” Adweek, 2000

Advertising creates images for the audience. The most effective methods of advertising connect viewers with a feeling, such as eagerness for prowess in sexual competition or the fear of social rejection. Many believe that it is societies dependence on media that has evolved to this consumer driven world in which we live. On the other hand advertising is the grounds to a major proportion of many businesses revenue. So when is does advertising have a positive impact and when it is a negative impact?