Crave

• To educate parents about the food children should be consuming as to what they are consuming.
• To establish a healthier diet related lifestyle for children.
• To educate a better understanding about food consumptions amongst toddlers and late primary school children.
• To produce awareness about food advertising by producing material that supports healthier lifestyles.
• Helping provide a solution towards parents and providing for their children.

Research Method:

• Survey Launched 14.04.08
• Focus Group – Targeted at Parents
• Semiotics Analysis – On Advertising Content

Outcomes:

1. TVC
2. Website (characters integrated)
3. Character Fact Cards (packaged in a box)
4. Branding (crave)