Crave

Participants: Pandelis, Ryan and Danielle

Discussion: Now the main focus is completing the outcomes.

Comments:

• Video sound and footage needs fixing.
• Website and character need to work together as a design.

Outcome priorities were assigned to individual group member:
Pandelis: Complete Video
Danielle: Character card
Ryan: Website Design

Research Methods:
Survey: Done
Content Analysis: Done
Interview: Completed

Outcomes:
TVC: Editing and composition stages
Website: Design and developed but small aspect need to be added
Characters: Character design done cards need to be completed

Participants: Pandelis, Ryan and Danielle

Discussion: This week minutes were mainly focus at get research methods complete and structuring the proposal for binding before Friday.

Comments:

• Possible plush characters to be created along with life size character stands.
• Speech to lecture about interviews as parents.

Proposal Part were assigned to individual group member:
Pandelis: Complete Proposed Outcome and Survey Research Method
Danielle: Design Consideration and Interview Results
Ryan: Further Research and Content Analysis

Research Methods:
Survey: Done
Content Analysis: Done
Interview: Dates been organised with 4 participants and completed by Thursday

Outcomes:
TVC: Transferring Footage Stage
Website: Layout in progress
Characters: Character design in progress

Tasks:

• Character Designs Done
• Footage In editing Stage
• Website in editing stage
• Think about final presentation and addition novelties and print material to use.

Participants: Pandelis and Ryan
Apologies from Danielle who was absent for the week due to AGIdeas

Discussion: The topics of discussion this week ranged from methods of outcomes and the approach/themes we would be applying to them to research methods use to concrete outcomes.

Outcomes:

• TVC theme and story was organised
• Website theme and design organised
• Characters research still need further development
• Discussion about packaging final outcomes was proposed Pandelis sketch a few ideas. Tony seemed to like the happy meal type box.

Research Methods:
Research Methods were changed from initial ideas.

Previous Methods
Survey
Focus Group: Cancelled due to lack of responses.
Observation: Thought that content analysis would be a better research method.

New Methods:

Survey: Conduct on the 14.4.08 and Ended on the 21.04.08
Content Analysis: Marketing material target at children will have to be gathered to analyse.

• Pandelis is to take care of the print, packaging and supermarket content Analysis and Ryan will analyse television commercials.
• We will collate all data with a table.

Interview: Parents of children that we are target will questioned for this section.

• Questions to be collated by Pandelis and Danielle.
• Time for interviews will have to be organised.

Task to be done by next week:

1. Pandelis to draw up storyboard for 30sec TVC
2. Scheduled date for filming Friday 2nd April
3. Ryan to create layout for website
4. Think About Character design for novelty cards
5. Further Research for Proposal

Participants: Danielle, Ryan, Pandelis,

Discussion: This entire week the idea was to find the topic we really wanted to focus our research, poster and most likely possibly final outcome on. We branched from need and want to ”The Food Consumption of Children”,

Comments:

• Who is responsible for food advertising, government laws, advertisers or parents?

• What are parents spending their money on when it comes to food and how do we get them to choose the right food?

• Parents and their understanding of healthy foods.

• Play on characters and character animation to educate child on rights and wrongs of food.

• Survey results should tell us what really influence people consumption on products.

Research Methods:

Survey: The questionnaire was completed target at finding information about people food consumption decisions and what they were like as children.
Focus Group: Parents, What they know about food and how children are affecting their buying choices?
Observation: Supermarket, fast food store etc. Analysis on children buying decisions and the effect they have on parents.

Poster Path: The exploitation of nutritional food pyramid in comparison to what people are actually buying.

Result: The focus theme is very close to been the one for outcomes focus. Research survey should tell us about food consumption, what effecting choice and what people lack in knowledge. Other research methods and poster are in production.

Participants: Danielle, Ryan, Pandelis, Keith, Tony and Nicki.

Discussion: Idea of exploiting need and want along with information overload was accept as a good idea to explore. Concerns where about the primary focus to not be so broad instead to focus on a particular theme.

Comments:

• Define need what is need? Is a need a necessity?
• What do people need to Know?
• What is trustworthy and how do we develop the trust of people?
• How do we trigger action?
• Desire is something that is advertised? Is it?
• Effect on social movement through advertising.
• How to make the message cool

Books:
“Decoding Advertisements”
“Retric”

Result: Exploration of themes that were more specific are to be gathered by group members.

Participants: Ryan and Pandelis

Apologies: From Danielle unable to come

Topic of Discussion
What do people need and what do people want “Need and Want”

Discussion:

Information Overload through media and advertising.

• People are having to process to information making life much more difficult to deal with.This developed into an idea about exploiting information through advertising.
• Website, TVC, Poster Series and Branding to be created for final project allowing the idea of information overload to be seen through various means.
• Poster is to be instigated through the use of keywords and powerful imagery.Discussion of cool design to pursue viewer integrated with idea was also discussed.

Result: Group members task is to find key words related to “need and want” and to look at possible branding solutions.

Participants: Danielle, Ryan and Pandelis

Topic For Discussion
Developing a further concept that branched from Ethos Poster number one.

Primary Focus
To exploit the gaps that instigated through initial ideas and to develop a selling point to base major poster on.

Quote: “Exploit the gap that drive humanity to want more to make up for what they don’t have”

Discussion:
Throughout our discussion on Monday we tried to locate an idea to investigate and develop a starting point for our major poster. So for the time being the suggestions where a little broad and up in the air which was good because from those idea came many others. The idea that arose are listed below:

1. Exploiting the idea for solution to life and satisfaction through advertising.

• Some examples where to take advertising such as “danoz direct” and exploit the imagery and language¬ used to draw people into believing that buying certain products will be solutions to life problems.

2. Media and its effect on advertising was a theme brought up and discussed.
3. Social propaganda (advertising and it use of social aspects and taste to convince people.
4. Possible exploration of strong in your face advertising to really get through to viewers.

Result: Today exploration raised a few question for the group to go back and ponder and expand on for next weeks class.