Filed under: Uncategorized
Participants: Pandelis, Ryan and Danielle
Discussion: Again we are focusing on the final stages of the outcomes and also final presentation and photography session for publication.
Comments:
- TVC final change with logo transition
- Card board cut out of and t-shirt
- Use of video for final presentation
Presentation priorities were assigned to individual group member:
Pandelis: Compose final Power Point Presentation Video with information
Danielle: Compose publication, t-shirts and cut outs
Ryan: Design Intro and character video
Outcomes:
TVC: Final change
Website: Done
Characters: Done
Photography session booked for Friday to take cut out, t-shirts and cards
Filed under: Visual Audit
After a ratings fall in 2007, music television station ‘MTV’ turned to an aggressive approach to branded advertising. Nielsen’s’ commercial ratings currency displayed that between 13 and 15 percent of viewers left the channel doing commercial breaks, this is compared to an average of 8 and 10 percent for other networks. In a bid to counteract this, ‘MTV’ began using ‘product integration’ to convince companies to continue their business with the station. An example of this was the ‘Herbal essences’ ‘win a trip too the MTV music awards’ promotion. A Multi episode commercial series (American Eagle’s “It’s a Mall World”) was trialled along with creating entire TV shows around a brand (Unilever’s “Game killers”) for Axe body spray.
GAME KILLERS – AXE BODY SPRAY
