Filed under: Visual Audit
One of our final outcomes will be a set of characters that will displayed the back of trading cards. Here are some images and styles that we like.
Filed under: Visual Audit
In the early 1990’s U2 undertook the ‘Zoo TV‘ concert tour. It was an elaborately-staged, multimedia based tour, designed to instill a feeling of “sensory overload” in its audience, it used the video age for much of its inspiration.
Filed under: Visual Audit
After a ratings fall in 2007, music television station ‘MTV’ turned to an aggressive approach to branded advertising. Nielsen’s’ commercial ratings currency displayed that between 13 and 15 percent of viewers left the channel doing commercial breaks, this is compared to an average of 8 and 10 percent for other networks. In a bid to counteract this, ‘MTV’ began using ‘product integration’ to convince companies to continue their business with the station. An example of this was the ‘Herbal essences’ ‘win a trip too the MTV music awards’ promotion. A Multi episode commercial series (American Eagle’s “It’s a Mall World”) was trialled along with creating entire TV shows around a brand (Unilever’s “Game killers”) for Axe body spray.
GAME KILLERS – AXE BODY SPRAY
Filed under: Visual Audit
Proportion of full-time workers suffering from defferred happiness syndrome.
