Filed under: Minutes
Participants: Pandelis and Ryan
Apologies from Danielle who was absent for the week due to AGIdeas
Discussion: The topics of discussion this week ranged from methods of outcomes and the approach/themes we would be applying to them to research methods use to concrete outcomes.
Outcomes:
- TVC theme and story was organised
- Website theme and design organised
- Characters research still need further development
- Discussion about packaging final outcomes was proposed Pandelis sketch a few ideas. Tony seemed to like the happy meal type box.
Research Methods:
Research Methods were changed from initial ideas.
Previous Methods
Survey
Focus Group: Cancelled due to lack of responses.
Observation: Thought that content analysis would be a better research method.
New Methods:
Survey: Conduct on the 14.4.08 and Ended on the 21.04.08
Content Analysis: Marketing material target at children will have to be gathered to analyse.
- Pandelis is to take care of the print, packaging and supermarket content Analysis and Ryan will analyse television commercials.
- We will collate all data with a table.
Interview: Parents of children that we are target will questioned for this section.
- Questions to be collated by Pandelis and Danielle.
- Time for interviews will have to be organised.
Task to be done by next week:
- Pandelis to draw up storyboard for 30sec TVC
- Scheduled date for filming Friday 2nd April
- Ryan to create layout for website
- Think About Character design for novelty cards
- Further Research for Proposal
Filed under: Visual Audit
One of our final outcomes will be a set of characters that will displayed the back of trading cards. Here are some images and styles that we like.
Filed under: Goals/Intensions & Outcomes
- To educate parents about the food children should be consuming as to what they are consuming.
- To establish a healthier diet related lifestyle for children.
- To educate a better understanding about food consumptions amongst toddlers and late primary school children.
- To produce awareness about food advertising by producing material that supports healthier lifestyles.
- Helping provide a solution towards parents and providing for their children.
Research Method:
- Survey Launched 14.04.08
- Focus Group – Targeted at Parents
- Semiotics Analysis – On Advertising Content
Outcomes:
- TVC
- Website (characters integrated)
- Character Fact Cards (packaged in a box)
- Branding (crave)
Filed under: About
Since our first poster our thought process has really come a long.
We began by focusing on the need and want and looking at consumer behavior and the effects of it both socially and environmentally. After looking into video-recordings, journal and books, we found a strong interest in the power of advertising over children. We have now progressed eve further focusing solely on the consumption of food among children.
The major problem in this area seems to be that children are receiving contradicting messages. There parent and educators are telling them the opposite to what they are hearing and seeing in advertisements everywhere. The poster we have generated illustrates this confusion of messages. It shows the food group that nutritions recommend and also the level of advertising.
Filed under: Minutes
Participants: Danielle, Ryan, Pandelis,
Discussion: This entire week the idea was to find the topic we really wanted to focus our research, poster and most likely possibly final outcome on. We branched from need and want to ”The Food Consumption of Children”,
Comments:
- Who is responsible for food advertising, government laws, advertisers or parents?
- What are parents spending their money on when it comes to food and how do we get them to choose the right food?
- Parents and their understanding of healthy foods.
- Play on characters and character animation to educate child on rights and wrongs of food.
- Survey results should tell us what really influence people consumption on products.
Research Methods:
Survey: The questionnaire was completed target at finding information about people food consumption decisions and what they were like as children.
Focus Group: Parents, What they know about food and how children are affecting their buying choices?
Observation: Supermarket, fast food store etc. Analysis on children buying decisions and the effect they have on parents.
Poster Path: The exploitation of nutritional food pyramid in comparison to what people are actually buying.
Result: The focus theme is very close to been the one for outcomes focus. Research survey should tell us about food consumption, what effecting choice and what people lack in knowledge. Other research methods and poster are in production.
Filed under: Links
Food
http://www.youngmedia.org.au/mediachildren/03_03_ads_food.htm
http://pbskids.org/dontbuyit/advertisingtricks/foodadtricks.html
http://www.thewvsr.com/adsvsreality.htm
http://www.media-awareness.ca/english/resources/educational/handouts/advertising_marketing/food_ad_strategies.cfm
http://www.ofcom.org.uk/research/tv/reports/food_ads/
http://www.youtube.com/watch?v=Ub3BELFdieI
http://www.youtube.com/watch?v=MV9cLpRekLA
Alcohol
http://en.wikipedia.org/wiki/Alcohol_advertising
http://camy.org/factsheets/index.php?FactsheetID=1
http://www2.potsdam.edu/hansondj/InTheNews/UnderageDrinking/1083346877.html
Filed under: Visual Audit
In the early 1990’s U2 undertook the ‘Zoo TV‘ concert tour. It was an elaborately-staged, multimedia based tour, designed to instill a feeling of “sensory overload” in its audience, it used the video age for much of its inspiration.
Filed under: Visual Audit
After a ratings fall in 2007, music television station ‘MTV’ turned to an aggressive approach to branded advertising. Nielsen’s’ commercial ratings currency displayed that between 13 and 15 percent of viewers left the channel doing commercial breaks, this is compared to an average of 8 and 10 percent for other networks. In a bid to counteract this, ‘MTV’ began using ‘product integration’ to convince companies to continue their business with the station. An example of this was the ‘Herbal essences’ ‘win a trip too the MTV music awards’ promotion. A Multi episode commercial series (American Eagle’s “It’s a Mall World”) was trialled along with creating entire TV shows around a brand (Unilever’s “Game killers”) for Axe body spray.
GAME KILLERS – AXE BODY SPRAY
Filed under: Minutes
Participants: Danielle, Ryan, Pandelis, Keith, Tony and Nicki.
Discussion: Idea of exploiting need and want along with information overload was accept as a good idea to explore. Concerns where about the primary focus to not be so broad instead to focus on a particular theme.
Comments:
- Define need what is need? Is a need a necessity?
- What do people need to Know?
- What is trustworthy and how do we develop the trust of people?
- How do we trigger action?
- Desire is something that is advertised? Is it?
- Effect on social movement through advertising.
- How to make the message cool
Books:
“Decoding Advertisements”
“Retric”
Result: Exploration of themes that were more specific are to be gathered by group members.
Filed under: Minutes
Participants: Ryan and Pandelis
Apologies: From Danielle unable to come
Topic of Discussion
What do people need and what do people want “Need and Want”
Discussion:
Information Overload through media and advertising.
- People are having to process to information making life much more difficult to deal with.This developed into an idea about exploiting information through advertising.
- Website, TVC, Poster Series and Branding to be created for final project allowing the idea of information overload to be seen through various means.
- Poster is to be instigated through the use of keywords and powerful imagery.Discussion of cool design to pursue viewer integrated with idea was also discussed.
Result: Group members task is to find key words related to “need and want” and to look at possible branding solutions.
